Gena Lofton BIO
Chief Investment Officer (CIO)
The Gena Lofton Family Office
- Gena Lofton, (CIO) oversees, The Gena Lofton Family Office, consisting of six (6) privately held operating companies. She handles all investment management and wealth management internally to ensure that the wealth she has built, continues to grow and can be transferred across generations and fund her philanthropic wishes. The financial capital which funded the group of companies was created by Gena while she built a successful career across Corporate America working for companies such as DIRECTV, Ernst & Young, Jet Propulsion Laboratory, Warner Bros, etc.
- Gena began preforming as CIO as a result of NOT believing in the fallacy to work until you are 65 at a company and invest in a well-diversified portfolio of stocks bonds and/or mutual funds. Instead, she accelerated her journey towards retirement and became financially free over a decade ago. She credits this achievement by NOT believing in any of those financial gurus and instead invested her highly taxed earned income into multiple tax efficient passive income investments across multiple asset classes. Those assets generated sufficient income to replace her highly taxed earned income.
- Gena manages her holdings with the help of her CFO, Bookkeeper, Asset Manager/Contractor, and Attorney. The holdings consists of multifamily real estate, private and public equities, and most recently, investing in Stadium Seat Licenses and Suites at the LA SOFI Stadium home of the The Los Angeles Rams and Los Angeles Chargers.
- Ms. Lofton's California real estate portfolio is adjacent to the LA SOFI Stadium, the home of the LA RAMs and LA Chargers, thus have been designed for sports enthusiast learn more via our website.
- Prior to starting her family office, Gena was retired after a successful career on the management team building the World’s Largest Pay TV Company, DIRECTV, until the sale to AT&T, thus she is a shareholder of AT&T.
- Once homeless and abandoned at the age of two adjacent to where the LA SOFI stadium is located, Gena hasn't had a job in nearly 2 decades. For those that desire to learn how to achieve Financial Freedom Quickly with ASSETS that generate tax-efficient passive income by using her proprietary methodology, the Financial Freedom Formula™ which anyone can learn and implement easily, she wrote a book back in 2015 which is available on Amazon, Escape the Madness: The 10 Steps to Get Out of the Rat Race.
- Gena is single and splits her time between Ladera Heights, CA, a suburb of Los Angeles and Henderson, a suburb of Las Vegas, Nevada. You can reach Gena at gena@loftonsports.com
