Welcome to Gena Lofton Holdings

Gena Lofton BIO

Chief Investment Officer (CIO)

The Gena Lofton Family Office

Gena Lofton, (CIO) oversees, The Gena Lofton Family Office, consisting of six (6) privately held operating companies. She handles all investment management and wealth management internally to ensure that the wealth she has built, continues to grow and can be transferred across generations and fund her philanthropic wishes. The financial capital which funded the group of companies was created by Gena while she built a successful career across Corporate America working for companies such as DIRECTV, Ernst & Young, Jet Propulsion Laboratory, Warner Bros, etc. 

Gena began preforming as CIO as a result of NOT believing in the fallacy to work until you are 65 at a company and invest in a well-diversified portfolio of stocks bonds and/or mutual funds. Instead, she accelerated her journey towards retirement and became financially free over a decade ago. She credits this achievement by NOT believing in any of those financial gurus and instead invested her highly taxed earned income into multiple tax efficient passive income investments across multiple asset classes. Those assets generated sufficient income to replace her highly taxed earned income.

Gena manages her holdings with the help of her CFO, Bookkeeper, Asset Manager/Contractor, and Attorney. The holdings consisted of primarily multifamily real estate, equities, natural resources and royalties, until recently, when she started Lofton Sports in 2020. Lofton Sports, LLC acquired The LA Rams and LA Chargers Stadium Seat Licenses (SSLs) and Suites. 

The Lofton Sports SSLs seats are the best seats in the stadium and are strategically positioned on the Home and/or Away Sides of the most valuable stadium on the planet, The $5b LA SOFI Stadium. Lofton Sports also owns a Terrace Suite for the LA Chargers which accommodates 20 people and a Field level Bungalow Suite for the LA RAMs which seats 12 people. 

Her business model is to combine the tickets to the games and/or events held at the LA SOFI Stadium with units she owns within a 5-mile radius from the Stadium essentially creating a package (e.g. tickets and units). Hence, an Airbnb experience where customers can purchase the tickets and the units as a package, essentially adding value to both asset classes. Learn more and/or you can reserve your seats, suites, and/or units on our website.

Once homeless and abandoned at the age of two where the LA SOFI building is located today, her primary goal was Financial Freedom. Prior to starting her family office, Gena was retired after a successful career building the World’s Largest Pay TV Company, DIRECTV, until the sale to AT&T.  You can learn how to achieve Financial Freedom Quickly with ASSETS that generate tax-efficient passive income by using her proprietary methodology, the Financial Freedom Formula™ which anyone can learn and implement easily by reading her book Escape the Madness: The 10 Steps to Get Out of the Rat Race. 

Gena is single and splits her time between Ladera Heights, CA, a suburb of Los Angeles and Henderson, a suburb of Las Vegas, Nevada. You can reach Gena at gena@loftonsports.com