Gena Lofton
Chief Investment Officer (CIO)
The Gena Lofton Family Office
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- Gena Lofton, is the CIO of her Family Office. Gena became financially free over a decade ago via investing her highly taxed earned income into multiple tax efficient passive income investments (e.g. real estate, royalties, dividends, and businesses). She separated from the management team of DIRECTV after the sale to AT&T in 2015;
- Gena’s Family Office consists of six (6) companies which own multifamily real estate, private & public equities and most recently Stadium Seat Licenses and Suites at SOFI Stadium.
- Gena ventured into Professional Sports by accident after acquiring 60 Stadium Seat Licenses (SSLs) and two Suites for each team which play at SOFI stadium (eg. LA Rams and LA Chargers).
- Gena started the endeavor with her units with the NFL teams colors which are adjacent to SOFI and turned them into short term rentals. Thus, Ms. Lofton decided to "De-Rent Control" her portfolio so fans had somewhere to stay when they come to visit SOFI home of the World Champions, the Los Angeles Rams and soon to be AFC Champions the Los Angeles Chargers. Recently, she converted them to Long Term Rentals due to the City of Inglewood's short term rental restrictions.
- Today, Gena spends most of her time overseeing Lofton Sports;
- Gena speaks English and Portuguese and Spanish and combined it is "Portunol".
- Once an unhappy foster kid, abandoned at the age of 2 1/2 near where SOFI stands today, Gena now lives happily in Henderson, NV and works in California based in Ladera Heights, CA. She oversees her holdings with her CFO, Bookkeeper, Asset Manager/Contractor, Attorney(s), and Partners/Operators.
- Gena is single, never married, although she is in a committed relationship with SOFI and the LA Rams and LA Chargers for the foreseeable future.