Gena Lofton BIO
Chief Investment Officer (CIO)
The Gena Lofton Family Office
- Gena Lofton, is the CIO of her Family Office. Gena became financially free over a decade ago via investing her highly taxed earned income into multiple tax efficient passive income investments (e.g. real estate, royalties, dividends, and businesses). She separated from the management team of DIRECTV after the sale to AT&T in 2015.
- Gena’s Family Office consists of six companies which own multifamily real estate, private & public equities, and most recently, two NFL Teams. Gena has ventured into the NFL after acquiring Stadium Seat Licenses (SSLs) for the LA Rams and LA Chargers.
- Today, Gena spends most of her time overseeing Lofton Sports, a Luxury Sports and Entertainment Experience company which owns 60 VIP and Club Stadium Seat Licenses (SSLs) for each team and two Luxury Suites.
- Gena’s California real estate holdings are adjacent to the new SOFI Stadium and are newly renovated! Each is designed with the LA Rams and LA Chargers colors and SWAG. Thus, LoftonsportsUnits provide Guests with unique 5-Star Luxury Accommodations near SOFI Stadium.
- Combining Lofton Sports Tickets and/or Suites with LoftonSportsUnits allows our guests to become immersed in an NFL experience unique to SOFI.
- Once an unhappy foster kid, abandoned at the age of two near where SOFI stands today, Gena now lives happily in Henderson, NV and works in California. She oversees her holdings with her CFO, Bookkeeper, Asset Manager/Contractor, Attorney, and Partners/Operators.
- Gena is single, and had never married, until she “married” the LA Rams and LA Chargers, until death. You can reach Gena at gena@loftonsports.com.
- Buy your tickets for a VIP seat and/or a Lofton Sports Suite to attend a LA Rams and/or LA Chargers Home Game at SOFI Stadium at Lofton Sports. Or, reserve Your 5-Star Luxury Accommodations at Lofton Sports Units.
